cross-selling


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cross-selling

persuading an existing customer to buy another product from the same business.
References in periodicals archive ?
Why not make it known that cross-selling is a part of the job for all customer contact personnel, including branch managers, and put specific goals in their annual performance reviews?
Good, better, best" is a cross-selling offer that uses the relationship between price and real/perceived benefits to upgrade buyers.
As organizations increase their cross-selling efforts, it has become increasingly important to utilize enabling technology that helps you sell the right products at the right time, but also evaluate enterprise risk at the same time.
The key to effectively cross-selling is believing in the products you're selling," Rosenbaum said.
In addition, Quadstone's customer intelligence will continually inform the MarketSoft Cross Sell Hub to create dynamic business rules that reflect, in real-time, the actual results of a company's cross-selling efforts.
Only after this purpose is achieved can you enter into cross-selling.
Why are some commercial banks so much better at cross-selling than others?
Through different phases in their financial life, from accumulation to distribution planning, having the proper protection is accomplished by cross-selling.
Proliferation of Cross-Selling Strategies, Tools, is Limiting Competitive Advantage