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Entertainment Companies Includes Extensive Cross Promotion
DOC Season One will be released as a three-disc set and will be supported by a full marketing and publicity campaign with on-air promotion and proactive cross promotion strategies that connect PAX's network affiliates and advertising partners with anchor retailers.
It will help us maximize revenue from our programming and strengthen our already-proven ability to deliver cutting-edge cross promotions that benefit the advertiser, our client stations and Columbia.
EDITOR'S NOTE: For additional information on the cross promotions specific to the other passport partners, contact Christopher Cullen, 619-258-6580, or Scott Allison, 619-234-1300, for Travelodge; Pam Schechtman, 619-932-7094, for the Musicland Group; and Richard Pilchin, 800-888-4848, ext.