Credo

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Credo

A short statement of principles and/or goals to guide a company in the conduct of its business. See also: Mission statement.
References in periodicals archive ?
Lately, another type of implicit credo has found its way into management thought.
Yet, with all the efforts and attention to missions, visions, and total quality management, an enterprise leaves unaddressed a potentially powerful source of productive contributions without an explicit human resources credo.
An enterprise might prefer a path of least resistance and leave its credo implicit.