consumer preference

consumer preference

product attributes which CONSUMERS seek and which will lead them to choose one BRAND of a product in preference to other similar brands. Information about consumer preferences may be obtained from MARKETING RESEARCH techniques like interviews or postal questionnaires. PRODUCT DEVELOPMENT can then be geared to designing products which match consumer preferences, offering the appropriate blend of product characteristics to suit the demands of the market as a whole or of particular market segments (see MARKET SEGMENTATION).
Full browser ?