consumer decision-making process

consumer decision-making process

the stages a consumer goes through when buying something, namely, product awareness, information search, evaluation of alternatives, purchase and post-purchase evaluation. See BUYER BEHAVIOUR.
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Mr Cossar said that as the new generation is accustomed to shopping online, it may impact the consumer decision-making process of their families.
Moreover, subsidies mostly act as deterrents in rapid deployment of solar as they slow down the consumer decision-making process.
Environmental impact has become a significant factor in the consumer decision-making process," said Mike Lewis, business vice president, United States and Canada for ANGUS.
As the kitchen is increasingly becoming the centrepiece of the Australian home, design and aesthetics are playing an increasingly important role in terms of informing the consumer decision-making process.
This level of trust further suggests that expert content is more efficient at pushing consumers along the consumer decision-making process because it is more effective at consistently lifting these measures across each phase of the purchase process.
Easy access to information is empowering consumers and guiding them to adopt a very different path to purchase, where product research and comparison of pricing, benefits and recommendations is fast becoming a critical element of the consumer decision-making process.
Green marketers should understand the nature of decision making (Nica, 2013) throughout the consumer decision-making process.
Offline and Online Consumer Decision-making Process
In sum, the entire, and devastatingly complex, consumer decision-making process.
Generally, the influence of the opinion leaders is informal, but they play a major role in the consumer decision-making process because their information is considered reliable.
This guide is precisely what is needed in terms of a reasonable and educated foundation to assist the practitioner and informed consumer decision-making process.
The company has released a new survey called IRI Insights on the Beer, Wine, Spirits Consumer Decision-Making Process.
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