competitor analysis


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competitor analysis

the process whereby a firm studies the production and marketing practices used by its immediate competitors so that the firm can gauge its own strengths and weaknesses in relation to its main competitors. See SWOT ANALYSIS.
References in periodicals archive ?
This quick move was made possible by the information provided by Procter and Gamble's competitor analysis system.
The purpose of this study is to describe how US firms organize and use their competitor analysis systems.