competitor


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competitor

a business rival of a firm supplying a particular GOOD or SERVICE which offers buyers an identical or similar product. Where customers regard a rival's products as being close substitutes then the rival's marketing strategies are likely to have a significant effect on the firm's own market position. See COMPETITION, COMPETITIVE ADVANTAGE, COMPETITIVE STRATEGY, PRODUCT DIFFERENTIATION.

competitor

a business rival of a firm supplying a good or service that offers buyers an identical or similar product. See COMPETITION, COMPETITIVE ADVANTAGE, COMPETITIVE STRATEGY, PRODUCT DIFFERENTIATION.
References in periodicals archive ?
Furthermore, during this extra time period, the competitor was able to conduct tests it claimed it had already performed.
Institutions that are at the top of their competitor set in terms of sticker price, but toward the bottom in terms of prestige measures, typically face significant challenges in meeting their enrollment goals.
Their competitors launch major advertising campaigns against them, focusing on their program's lack of experience.
2) Others watch as a competitor rolls a boccie ball at Newhall Park during the Special Olympics Spirit Games on Saturday.
Even when armed with such information, opportunities for insurers to differentiate themselves from competitors are limited.
It does not have to offer competitors a stripped-down version of its OSes that they can alter.
The survey indicates that a gap exists between the current access professional communicators actually have to CI and the access communicators need in order to analyze their company's competitive situation, the positioning and strategies of competitors and the overall business environment.
When Windows 95 debuted, Microsoft's critics and competitors made many predictions of the unpleasant things that would happen if the company kept doing business without new restraints.
Bausch & Lomb is going to be a serious competitor, making market-share inroads," says David Gruber, M.
Send someone to each competitor to pose as a customer.