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Commoditization |
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Commoditization Movement toward perfect competition; the process by which a good or service thought to be unique or superior becomes like other, similar goods and services in the eyes of the market. Commoditization is the movement toward undifferentiated competition between two or more companies offering the same good or service. This leads to lower prices. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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Market Monitor predicts that revenue from software tools that manage virtual environments will more than make up for revenue lost to commodification. The contributors of these five essays assert that new strategic goals of universities for 2000-2010 focus on commodification and competition rather than the quality of knowledge, and build from the model that history is a function of class struggles and imperialistic expansion. Another useful theme of Blunden's approach is the notion of commodification and its contradictions. |
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