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Commoditization
(redirected from commodification)

   Also found in: Dictionary/thesaurus, Wikipedia 0.02 sec.
Commoditization
Movement toward perfect competition; the process by which a good or service thought to be unique or superior becomes like other, similar goods and services in the eyes of the market. Commoditization is the movement toward undifferentiated competition between two or more companies offering the same good or service. This leads to lower prices.


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I especially liked the author's analyses of recent children's films, especially the discussion of Pocahontas and the commodification and "doctoring up" of history, and the demystification of childhood, adulthood, and consumerism in Toy Story.
As a firsthand account of the hugely successful commodification of things African, from all the well-known textile traditions to Kenyan nomadic jewelry, decorated gourds, and West African sculpture and their spectacular rebirth as (sometimes high, sometimes goofy) fashion, this book has no peer, With its compilation of hundreds of full-color, glossy images, it is an inestimable teaching resource and therefore worth far more than its hundred dollar-plus list price.
There are a few too many rants against commodification, laundry lists of artifacts, and rhapsodic descriptions of the sights, textures, smells (and risks) of strolling through ruins.
 
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