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cold call
(redirected from cold-call)

   Also found in: Dictionary/thesaurus 0.03 sec.
cold call
A broker's telephone call to a heretofore unknown person during which the broker tries to enlist that person as a customer.

Cold Call
An unsolicited telephone call by a broker to a completely unknown person in an attempt to convince the person to become a client of that broker or brokerage. This practice is controversial and some jurisdictions have enacted laws limiting its legitimate use. See also: order period.

cold call

To make unsolicited contact with persons for the purpose of making a sale.In real estate, new agents will often cold call entire neighborhoods in an attempt to obtain listings.



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After weeks of agonizing pillow discussions with his wife - and more than one cold-call offer to help him make a tidy profit by quickly turning over the exclusive property - Stimson opted for the money, a more practical choice for the recent father.
Leftwich, 71, wasn't receiving calls from friends and family--he was on the list of seemingly every telemarketer working the senior citizen, cold-call beat.
Michael Sedge, CEO of The Sedge Group, a marketing company, pins insurers' bad image on the fact that consumers are forced to buy insurance in certain cases, and they hate the idea of cold-call insurance sales pitches.
 
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