cold call


Also found in: Dictionary, Idioms.

Cold Calling

Informal; the practice of a broker making an unsolicited telephone call to a completely unknown person in an attempt to convince the person to become a client of that broker or brokerage. This practice is controversial and some jurisdictions have enacted laws limiting its legitimate use. It is also called dialing and smiling. See also: order period.

cold call

A broker's telephone call to a heretofore unknown person during which the broker tries to enlist that person as a customer.

cold call

To make unsolicited contact with persons for the purpose of making a sale.In real estate, new agents will often cold call entire neighborhoods in an attempt to obtain listings.

References in periodicals archive ?
Cold Call Elimination, run by 31-year-old Leah Masters, has now stopped answering its phones and has vanished from its offices outside Chichester, West Sussex.
With the recent Supreme Court rulings of DOMA and Proposition 8, and following Pride Month, Cold Call has received tremendous support from the LGBT and Asian community.
The "Never Cold Call Again" system comprises several key ideas, all designed to change the playing field of sales.
BRITISH consumers receive an average of six cold calls a month, a survey has found.
The author suggests approaches for preparing to succeed at cold calling, and outlines techniques to try at each stage of the cold call process.
In recognition of the fact that spoken warnings have more impact than simple alarm bells or sounders, Cold Call broadcasts a digitally recorded spoken message, after a preset delay, alerting staff to an open door.
The TPS never cold calls and their service is always free.
When the good ones cold call you up, you'll be engaged in relevant conversation right away.
We believe older people need more protection against rogue traders who cold call them on their doorsteps.
I don't care how you dress it up by calling it "canvassing" or "prospecting," that's a cold call.
Consumers can be tempted by the promise of high returns or other incentives, however, they should remember that reputable financial services businesses do not cold call members of the public.
It's also important that people don't let anyone into their home who they don't know and never hand over any property or cash to people who cold call at their door unexpected.