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cold call

   Also found in: Dictionary/thesaurus, Wikipedia, Hutchinson 0.03 sec.
cold call
A broker's telephone call to a heretofore unknown person during which the broker tries to enlist that person as a customer.
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If you make 100 cold calls, you might talk to 20 people, set eight to 10 appointments, and--if you're lucky--close a single deal.
No more cold calling: a complete system that will help any sales ... by McCrea, Bridget / Black Enterprise
Goldner's RED-HOT COLD CALL SELLING, 2ND EDITION (0814473482, $17.
Amacom by The Bookwatch
Goldner's RED-HOT COLD CALL SELLING, 2ND EDITION (0814473482, $17.
Amacom by Internet Bookwatch
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