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Click-Through Rate
(redirected from Click-through)

   Also found in: Encyclopedia, Wikipedia 0.01 sec.
Click-Through Rate
The number of visitors to a website that click on the advertisements present on that website as a percentage of total visitors. Click-through rates are vitally important to e-commerce businesses that derive their revenue predominantly or exclusively from ads. Because click through rates have declined over time, some websites rely on sheer volume of visitors to compensate for low click-through rates. CPM, PPC, Impression.


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In general, click-through rates range from 1% to 5% of the number of impressions.
In fact, on page 60 of their 3rd quarter Report for 2004, Google admits that they have "regularly refunded revenue" to advertisers that was "attributed to click-through fraud.
 
 
 
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