Click-Through Rate

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Click-Through Rate

The number of visitors to a website that click on the advertisements present on that website as a percentage of total visitors. Click-through rates are vitally important to e-commerce businesses that derive their revenue predominantly or exclusively from ads. Because click through rates have declined over time, some websites rely on sheer volume of visitors to compensate for low click-through rates. CPM, PPC, Impression.
References in periodicals archive ?
The click rate measures the percentage of recipients who not only opened your email, but also clicked on links provided in it.
Advertisers such as Microsoft, Intel, Samsung, Brother and TrendMicro have achieved well above average click rates of between 2% and 4%.
More than just the click rates and subsequent results are impressive - interaction rates have also proved high.
The ads were evaluated on initial click rate responses from consumers whose recent behaviour indicated an interest in these categories versus the response rates of consumers who hadn't showed any similar category interest in the past two weeks.
In addition to having YourKey safeguard valuable information and private data, they also clicked-through banner ads at a rate better than 6%, "an exceptionally strong click rate for mobile advertising.
IMN's e-newsletters generated a unique click rate of 5.
Groupon turned to Return Path's Certification Program and conducted market testing to measure the impact of the program on ensuring the delivery of Groupon email to subscribers' inboxes during key times and also measured any increase in open rate, click rate and impact on purchases.
A comparison test of a video mail message and regular mail form showed that the video mail (video on a separate login page) has a better open & click rate (increased by 5.
In addition to having YourKey safeguard valuable information and private data, consumers also clicked-through banner ads at a rate better than 6%, "an exceptionally strong click rate for mobile advertising," he said.
Functions include the powerful digital Click Analyzer, which automatically evaluates the click rate N, applies the use of exceptions and provides click measurement with a report including all mandatory data.
For weekdays, Monday had the highest revenue per email, and Friday had the better click rate.
Based on traditional evaluation metrics, such as click rate, impressions, and engagement, Meebo's ad platform has been outstanding and one of the best performing in the social space," said Eric Druckenmiller, VP of media, Deep Focus.