channel strategy

channel strategy

the selection of the most effective DISTRIBUTION CHANNEL, the most appropriate level of distribution intensity and the degree of channel integration.
References in periodicals archive ?
0 channel strategy is based on developing strong, collaborative partnerships to help end-users gain maximum value out of its solutions.
Summary: Zebra Technologies Corporation has announced that it has appointed Bill Cate as Vice President of its Channel Strategy, Programmes, and Operations.
Polycom has announced David Fisher as director of Channel Strategy and Programmes, EMEA.
BridgeHead Software, a storage management company, has launched a two-tier channel strategy for its portfolio of data archive and backup products.
I don't know how many product launch meetings I've attended in which channel strategy gets glossed over with the simplistic: "Hey, how about a $ (insert amount here) rebate for the channel?
Summary: Polycom has announced that David Fisher has joined the company as Director of Channel Strategy and Programmes, EMEA.
Citrix Systems, launched a renewed channel strategy and partner recruitment drive to underpin its business growth in the Middle East and North African region.