cannibalization

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Corporate Cannibalism

An act or strategy in which a company introduces a new product into a market where the same company's products are already well established. A company engaging in corporate cannibalism is effectively competing against itself. There are two main reasons companies do this. First, the company wants to increase its market share and is taking a gamble that introducing the new product will harm other competitors more than the company itself. Secondly, the company may believe that the new product will sell better than the first, or will sell to a different sort of buyer. For example, a company may manufacture cars, and later begin manufacturing trucks. While both products appeal to the same general market (drivers) one may fit an individual's needs better than the other. However, corporate cannibalism often has negative effects: the car manufactures customer base may begin buying trucks instead of cars, resulting in good truck sales, but not increasing the company's market share. There may even be a decrease. It is also called market cannibalization.

cannibalization

a situation where a new brand gains sales at the expense of another of the company's brands.
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The latency to cannibalize between kin and non-kin were analyzed using Student's t-test, after testing for equal variances (Bartlett's Test, [alpha] > 0.
Without an accurate understanding of how one item cannibalizes the rest of its market segment, one cannot determine whether an item is adding variety or duplication to the mix.
But you can't cannibalize an entire time, place, and people on the basis of scattered remains," he contends.
However, high growth for these forms of new online advertising will begin to cannibalize static display advertising.
Aranesp is poised to cannibalize Epogen sales once the drug gains more popularity.
If you don't cannibalize your own people, someone else will," he said.
When they run out of other fish, amphibians or even small mammals, they will cannibalize their own.
respondents said that securing an operator contract--which requires convincing traditional carriers than an MVNO won't cannibalize existing revenue streams--is the most challenging aspect of becoming an MVNO.
Fitch's rating concerns consist of the strong competition from traditional bar code companies and new entrants, which include larger, better capitalized companies intent on capitalizing on the expected strong growth of the AIDC market, uncertainty regarding the extent to which the transition to RFID could potentially cannibalize Intermec's existing bar code business, and risks of rapid technological change in the AIDC industry as RFID standards evolve or alternate technologies emerge.
The single most important driver of price for a combination therapy is the company's strategy for the product - to cannibalize or expand the market of the single-agent therapy.
Ratings also consider formidable near-term competitive supply additions to the Las Vegas Strip, including Wynn Resort (April 2005) and Palazzo (March 2007), which could cannibalize MGG's high-end business and potentially slow the deleveraging process.
If mini-PCI becomes extremely popular, it could cannibalize from some of Xircom's other (higher-margin) products,'' Whitney said.