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Calendar Effects

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calendar effects
The impact a particular day, week, or month a security is owned has on rates of return. For example, studies indicate tax selling produces downward pressure on stock prices during the end of the calendar year followed by upward price pressure in January. See also January effect.

Calendar Effects
The extent to which holding a stock at a particular time helps or harms returns. Some analysts believe that stocks perform better or worse on given days, months, or even years. Analysts disagree on which calendar effects are "real," if any, but acknowledge that they can have an impact on the psychological outlook of investors, which can help or harm returns. For example, some investors believe that October is a bad month to buy because many of the great stock market crashes took place in October. Whether or not there is any evidence for this, it may discourage enough investors from buying that it actually will harm stock prices. Major examples of calendar effects include the January effect and the presidential election cycle theory.


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Adjusting for both the foreign exchange and calendar effects, the Company estimates that first quarter organic sales growth was approximately 4%.
secondly, we expect leading brand growth of some 4 to 5%, consistent with our plan for the year, but reflecting a reduction equivalent to 200 bps in the quarter primarily related to calendar effects, which reverse later in the year.
 
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