Business-to-Business

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Business-to-Business

A transaction conducted between a business and another business. For example, a publisher may sell books to a retailer, ship it to him/her, and receive payment without the books ever going to their end users (i.e. readers). The term is often associated with e-commerce, that is, with business-to-business transactions over the Internet.
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Luna Information Systems develops and markets software solutions that leverage complex and negotiated business-to-businesses relationships into strategic assets.

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