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How much a business is worth. Business value is a highly subjective measure because it involves estimating the value of intangible assets like trade secrets and brand recognition. It adds to this the value of tangible assets like machinery and stockholder equity. Business value is especially important for potential investors or buyers.
The intangible value of a business,over and above the value of the land,improvements, fixtures, receivables, and cash. Intangibles may consist of goodwill, franchise value, and proprietary systems and procedures.