business format franchising

business format franchising

a FRANCHISING method whereby marketing approaches, quality control and operating procedures are offered to the franchisee.
Mentioned in ?
References in periodicals archive ?
There are two major forms of franchising: product format franchising and business format franchising.
The Court flatly rejected the contention that the existence of a comprehensive franchise operating system alone establishes the kind of relationship that can give rise to franchisor vicarious liability for the conduct of a franchisee's employee, concluding that "a contrary approach would turn business format franchising on its head.
In business format franchising, you (the franchisor) allow an independent person or company (the franchisee) to use your trademarks, branding, business methods and know-how to run their own business.
1998, Standardization and Adaptation in Business Format Franchising, Journal of Business Venturing 14, 69--85
Business format franchising is the granting of a license by one person (the franchisor) to another (the franchisee), which entitles the franchisee to trade under the trade mark/trade name of the franchisor and to make use of an entire package, comprising all the elements necessary to establish a previously untrained person in the business and to run it with continual assistance on a predetermined basis.
There are several different kinds of franchising but for this article we are looking at Business Format Franchising which is summed up in the Franchize Consultants' booklet, 'How to use the Franchise Advantage', as follows:
Shay sees business format franchising as a safer bet for many investors because of the assistance provided from the start.
The full-day programme gives the participants the chance to hear from existing franchisees, to find out how business format franchising works, and to obtain guidance on researching and evaluating franchise opportunities.
This year's survey provides overwhelming evidence that business format franchising is one of the safest and most sustainable routes to running your own business.
Finnish franchising culture is very young with first business format franchising concepts dating back to the late 1970s.

Full browser ?