Burst

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Burst

In marketing, an ad on a product that looks vaguely like an explosion. For example, a burst may be placed on a cereal box touting the number of vitamins and minerals it contains. A burst is meant to call attention to itself in order to entice buyers. It is used both in consumer goods and in direct mail.
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Press Contact: Burstly Debra Benson, Illume Public Relations 310-228-1300 / burstly@illumepr.