Burst

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Burst

In marketing, an ad on a product that looks vaguely like an explosion. For example, a burst may be placed on a cereal box touting the number of vitamins and minerals it contains. A burst is meant to call attention to itself in order to entice buyers. It is used both in consumer goods and in direct mail.
References in periodicals archive ?
M2 EQUITYBITES-February 24, 2014-Apple reportedly buys Burstly
24 February 2014 - US computer giant Apple Inc (NASDAQ:AAPL) has bought domestic mobile application developer Burstly Inc, TechCrunch reported, citing sources.
Burstly is the owner of mobile app testing platform TestFlight App Inc and a developer of the in-app ad management platform called SkyRocket.