Burst

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Burst

In marketing, an ad on a product that looks vaguely like an explosion. For example, a burst may be placed on a cereal box touting the number of vitamins and minerals it contains. A burst is meant to call attention to itself in order to entice buyers. It is used both in consumer goods and in direct mail.
References in periodicals archive ?
With such attractive incentives in place, investors - many still smarting from the burst bubble in Bulgaria's construction sector - appear to see the renewable energy sector as a sure-fire return on their money.
Every burst bubble during my adult life has gotten exponentially worse.
After a mid-decade boom, Korean cinema has slowed down as it faces the aftereffects of a burst bubble in film finance.
The cycle happens within recurring environments of new technology, markets buoyed by irrational exuberance, a burst bubble and, in some faraway land, a war.
One worker Malcolm Stafford of Pontypridd said: 'You don't expect such a long-established factory to disappear suddenly like a burst bubble.