build a book

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Build a book

In the context of general equities, develop customer orders to gather demand/supply in order to make a bid or an offer. Also refers to a commissioned salesperson amassing a 'book' of regular clients.

Book Building

The process of canvassing potential investors for interest in a new issue of a security, especially before the SEC has approved the issue. Building a book allows a syndicate to have a rough idea of the demand for the new issue, which may affect its price when it is actually issued. See also: Overbooked, Underbooked, Fully booked.

build a book