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2. To sell a security at a price that causes the seller to neither make a profit nor lose money on the sale.
break-eventhe short-run rate of output and sales at which a supplier generates just enough revenue to cover his fixed and variable costs, earning neither a PROFIT nor a LOSS. If the selling price of a product exceeds its unit VARIABLE COST then each unit of product sold will earn a CONTRIBUTION towards FIXED COSTS and profits. Once sufficient units are being sold so that their total contributions cover the supplier's fixed costs then the company breaks even. If less than the break-even sales volume is achieved then total contributions will not meet fixed costs and the supplier will make a loss. If the sales volume achieved exceeds the break-even volume, total contributions will cover the fixed costs and leave a surplus which constitutes profit. See Fig. 11.
Differences in cost structures can have a significant effect upon companies' break-even points. For example, a company with low levels of automation and so little capital equipment (for example Rolls Royce cars) would have low fixed depreciation costs but high direct labour costs. With high unit direct costs relative to selling prices such a firm would have a low unit contribution but low fixed costs, so would break even at a low sales volume, though profits would climb only slowly beyond the break-even point because of low unit contribution. By contrast, a highly automated plant would have high fixed depreciation costs, but with low unit direct labour costs, would have a higher unit contribution. Firms with such plants (for example Ford) would not break even until a much higher sales volume was achieved, but thereafter profits would increase rapidly with larger unit contributions. See MARGINAL COSTING, PROFIT-VOLUME CHART.