brand name

(redirected from brand-name)
Also found in: Dictionary, Thesaurus, Medical, Legal, Wikipedia.

Brand Name

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, symbols or even the name of the company itself. Brand names make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand name products are somehow better than off-brand or generic products; as a result, brand name products are usually more expensive.

brand name

the name used to identify a particular BRAND. This can consist of a newly created word or phrase, or a conventional word or phrase adapted to have a particular meaning. The skill of advertising copywriters lies in creating or finding words which have a broad-ranging and powerful appeal, and which are meaningful and pronounceable in several languages. Once created, brand names can be given legal protection against unauthorized use by registering them as TRADEMARKS. See BRAND EXTENSION, GLOBAL BRAND.
References in periodicals archive ?
It may be a different size, color and shape from the brand-name version.
The Drug Price Competition and Patent Term Restoration Act of 1984 encourages the production of generic medicines while protecting the rights of brand-name manufacturers.
In an effort to control those costs, Blue Cross & Blue Shield of Illinois is looking at the prospect of paying pharmacists to check with physicians to see whether it would be appropriate to change prescriptions for brand-name drugs to generic drugs, said Robert Kieckhefer, a spokesman for the Illinois Blues.
Reicher took note of the fact that Federal Congressional leaders are currently studying the pricing practices of high priced brand-name drug companies, making it all the more difficult to understand why the state of Maryland seeks to penalize the makers of low priced generic drugs.
FDA regulations require that generic medications be made with the same standards of purity, stability, strength and quality as their brand-name equivalent.
The report also found that approximately 69 percent of the applicable government solicitations for computer systems and technology in 2004 contained language that either required specific brand-name microprocessors or specified that the processor should be equivalent to a particular brand microprocessor.
82 monthly premium): The Plus plan offers a low 30-day retail copayment of $3 for generic drugs, $20 for preferred brand-name drugs and $50 for brand name drugs.
Prime, the pharmacy benefit management partner of BCBSKS, identified members who had recently been prescribed one of 45 costly brand-name drugs that pharmacists can easily substitute with a generic equivalent.
The program focuses on about 45 costly brand-name drugs that pharmacists can easily substitute with a generic equivalent.
The program uses brand pharmaceutical tactics to promote the increased use of generic equivalents and alternatives as initial therapy in place of more expensive brand-name drugs when clinically appropriate.
The program promotes the increased use of generic equivalents and alternatives as initial therapy in place of more expensive brand-name drugs, when clinically appropriate.
com, the world's leading online marketplace for brand-name excess consumer goods, announced today that it has increased its network of buyers and sellers to 3,500 - a 117 percent increase over the past six months and has reached profitability since its 2000 inception.