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Brand
(redirected from brand-name)

   Also found in: Dictionary/thesaurus, Medical, Legal, Wikipedia, Hutchinson 0.01 sec.
Brand
Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.


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Independent brand suppliers like GN usually contact dedicated manufacturers to make part of their brand-name products.
WASHINGTON (Reuters) - Seven years is an appropriate time period to protect brand-name biotechnology medicines from cheaper generic rivals, White House officials said in a letter released on Thursday.
Prices of the most popular brand-name prescription drugs are on the rise even as the economy falters, the AARP says.
 
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