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Brand |
Also found in: Dictionary/thesaurus, Medical, Legal, Wikipedia, Hutchinson | 0.06 sec. |
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Brand A distinguishing symbol, mark, logo, name, word, sentence, or a combination of these items that companies use to distinguish their product from others in the market. Notes: Once a brand has created positive sentiment amongst the target audience, the firm is said to have built brand equity. Some examples of firms with brand equity--possessing very recognizable brands of products--are Microsoft, Coca-Cola, Ferrari, Sony, The Gap, and Nokia. Legal protection given to a brand name is called a trademark. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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Prescription drugs are a major contributor to the double-digit increases in health-care costs, and insurers have saved money by encouraging consumers to choose generic drugs over brand-name drugs when it's appropriate. Few firms have been willing to make that jump from OEM to brand-name marketing or to handle more than just design and manufacturing for their customers. Of the targeted members, 15 percent switched from a more costly brand-name drug to a generic equivalent. |
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