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Brand |
Also found in: Dictionary/thesaurus, Medical, Legal, Wikipedia, Hutchinson | 0.01 sec. |
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Brand Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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Prescription drugs are a major contributor to the double-digit increases in health-care costs, and insurers have saved money by encouraging consumers to choose generic drugs over brand-name drugs when it's appropriate. Few firms have been willing to make that jump from OEM to brand-name marketing or to handle more than just design and manufacturing for their customers. Of the targeted members, 15 percent switched from a more costly brand-name drug to a generic equivalent. |
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