3, 2015 /PRNewswire/ -- In a recent survey of US-based rheumatologists (n=97), Spherix Global Insights observed a high rate of brand switching
between biologic brands among patients with RA and PsA.
Companies typically respond by offering deals and price discounts, which lead to increased brand switching
, lower margins, and more volatile revenue streams.
This increases overall basket size for grocers, while also providing an easy yet comprehensive marketing tool for recommended brand switching
, product promotions, and upselling specific products.
A company that advertises usually strives to achieve one of four advertising objectives: trial, brand recall, continuity, brand switching
Consumers are shopping 'tactically' with coupons, loyalty cards, lists, lowered standards, brand switching
, store switching, rethinking convenience items and bulk packaging," said Mr.
The second factor loads heavily towards: lower price to more price sensitive customers, inducing brand switching
, getting retail push and tapping new customers.
And Andy Misell, policy officer for Alcohol Concern Wales said: "The drinks industry has consistently claimed that advertising is aimed at promoting brand switching
rather than increasing consumption.
It's competing with other products, rather than straight brand switching
, and taking share away from hot meat products such as ready meals, meat balls, hot dogs and stewed steak.
There is a wealth of evidence to suggest advertising and sponsorship encourages brand switching
, influencing the type of drinks adults will buy.
David Poley, chief executive of the drinks industry social responsibility body, the Portman Group, said: "The BMA is ignoring all the evidence that advertising causes brand switching
, not harmful drinking.
Some regional differences in brand loyalty were observed, but the study showed little evidence of brand switching
In most cases, lapses signal the customer's brand switching
behavior: moving from one insurer/company to another indicates the customer's defection to the competitor in a customer-side market analysis.