brand preference

Brand Preference

The extent to which a consumer makes purchasing decisions based on a brand name rather than the quality of a product or the price. Brand names include logos, catchphrases, symbols or even the name of the company itself. Most marketing campaigns are designed to convince consumers that a brand's product is superior, whether or not it actually is. For this reason, brand name products are often more expensive.

brand preference

the selection of a particular BRAND over other brands by a consumer. See BRAND LOYALTY.
References in periodicals archive ?
DuPont Sustainable Solutions (DSS) has been ranked as the top EHS (Environment, Health & Safety) consulting brand for brand preference according to a new survey released in November by the independent research and consulting firm Verdantix.
Over the last 20 years, hypermarkets and supermarkets have represented 70 per cent of the market share in Europe - not only because consumer habits are deeply engrained, but because these outlets have managed to retain customers and resist the rise of omni-channels and alternative circuits by fighting to create brand preference.
Luxy will be re-visiting these brand preferences on a regular basis and our next brand preference rankings will focus on fashion and travel.
net's Brand Preference Survey, which was conducted last month in conjunction with Channel Middle East magazine.
The second annual sustainability survey conducted by independent research firm Verdantix finds that Deloitte ranks first in brand preference for both sustainability consulting and sustainability assurance worldwide.
The brand preference rating is then measured by subtracting the proportion of those who say they will not buy a certain brand from the proportion who will, leaving Samsung at the top with 57.
Cogent Research unveils these findings in its 2013 annual Advisor Brandscape study, which examines brand preference and product usage among financial advisors.
Building Your Brand Preference With Hispanic Millennials in the Post-PC Era.
Meanwhile, the company says it has increased the "knowledge" behind its subscriber base significantly with more than 90% of the database containing contact and demographic information such as crops, livestock raised, agricultural involvement, technology use, brand preference, event registration and additional information.
BRAND PREFERENCE "Costa's been the UK's favourite coffee shop for quite some time and we remain the taxman's favourite coffee shop too," Whitbread Chief Executive Andy Harrison said on Tuesday, as he revealed a 3.
India will also be responsible for building the brand preference within the digital space.
However, in 2009, market research showed that loyalty, brand awareness and brand preference for Si.