brand preference

Brand Preference

The extent to which a consumer makes purchasing decisions based on a brand name rather than the quality of a product or the price. Brand names include logos, catchphrases, symbols or even the name of the company itself. Most marketing campaigns are designed to convince consumers that a brand's product is superior, whether or not it actually is. For this reason, brand name products are often more expensive.

brand preference

the selection of a particular BRAND over other brands by a consumer. See BRAND LOYALTY.
References in periodicals archive ?
net's Brand Preference Survey, which was conducted last month in conjunction with Channel Middle East magazine.
The brand preference rating is then measured by subtracting the proportion of those who say they will not buy a certain brand from the proportion who will, leaving Samsung at the top with 57.
BOSTON, March 17, 2014 /PRNewswire/ -- Apple's brand preference rating fell by 5.
Meanwhile, the company says it has increased the "knowledge" behind its subscriber base significantly with more than 90% of the database containing contact and demographic information such as crops, livestock raised, agricultural involvement, technology use, brand preference, event registration and additional information.
BRAND PREFERENCE "Costa's been the UK's favourite coffee shop for quite some time and we remain the taxman's favourite coffee shop too," Whitbread Chief Executive Andy Harrison said on Tuesday, as he revealed a 3.
However, in 2009, market research showed that loyalty, brand awareness and brand preference for Si.
Brand preference, in addition to a continued focus on affordability, remains paramount and underscores the rapidly evolving and unique nature of shopper attitudes and behaviors shaping the $11.
The site pre-selects clothes and accessories based on an individual's profile - brand preference, sizes, colours and previous viewing history.
Coverage includes the impact of single letters on perceptions of taste and brand preference, the mental representation of brand names, the effects of phonetic symbolism in brand names, brand name translations in international marketing, the role of the sentence in copy effectiveness, the use and abuse of polysemy, the role of conceptual metaphor in shaping marketing communications about exercise, emotional responses to plot in ad narratives, the power of myth in advertising, effects of voiceovers in broadcast advertising, and the processing of advertising texts by fluent bilinguals.
Packagers can learn how the Quick-Zip[TM] SLIDER, Transverse-Direction (TD) SLIDER and Thermoform SLIDER increase consumer convenience and brand preference in a variety of applications, from shredded cheese to pet food.
Rising underemployment is leading more Colombians to base their purchase decisions on price rather than brand preference.
Marketing that capitalizes on consumers' tendency to "lean green" can create a brand preference for the packaging material itself, which in turn reflects on the product inside, Harrelson commented.