brand name


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Related to brand name: brand mark

Brand Name

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, symbols or even the name of the company itself. Brand names make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand name products are somehow better than off-brand or generic products; as a result, brand name products are usually more expensive.

brand name

the name used to identify a particular BRAND. This can consist of a newly created word or phrase, or a conventional word or phrase adapted to have a particular meaning. The skill of advertising copywriters lies in creating or finding words which have a broad-ranging and powerful appeal, and which are meaningful and pronounceable in several languages. Once created, brand names can be given legal protection against unauthorized use by registering them as TRADEMARKS. See BRAND EXTENSION, GLOBAL BRAND.
References in periodicals archive ?
in Taiwan, where Delta is already a contract supplier and brand name supplier.
There's no question that Rivkin and Sutherland have thought long and deeply about brand names, and they offer more than a few insights.
To confront the generic onslaught, brand names are slashing prices by as much as 20% and targeting white box companies' favorite clients: small businesses and individual consumers, says Dataquest analyst Luis Anavitarte.
While the three localized names, Pellon, Vlieseline and Fliselina, are changing to the universal brand name, Vilene, the product line will remain in same -- with all of the high quality interlinings that our customers have come to associate with Freudenberg worldwide.
As part of its brand-name promotion plan, the company has launched a series of advertising campaigns including using container trucks in 100 cities in mainland China to carry the company's brand name advertisements.
With the power of the larger brand names, Currie also will be able to muscle into wider channels of distribution, opening new markets that were previously unattainable.
The Company sells its products under a portfolio of well recognized brand names such as Salton[R], George Foreman[R], Westinghouse ([TM]), Toastmaster[R], Melitta[R], Russell Hobbs[R], Farberware[R], Ingraham[R] and Stiffel[R].
Though neither side would discuss the terms of the arrangement, he pointed to Cherokee's past success in leveraging brand names as an indicator of what it could bring.
Applica markets products under licensed brand names, such as Black & Decker([R]); its own brand names, such as Windmere([R]), LitterMaid([R]), Belson([R]) and Applica([R]); and other private-label brand names.
The FDA came under attack in the editorial for not setting specific standards for determining the amounts of levothyroxine that reach the blood, which can help clarify whether generic forms of the drug are working as well as brand names.
Salter is also co-chairman of Collective Licensing International, a brand development and licensing company that now owns many of the aforementioned brand names.