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Brand
(redirected from brand name)

   Also found in: Dictionary/thesaurus, Medical, Legal, Encyclopedia, Wikipedia, Hutchinson 0.01 sec.
Brand
Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.


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Beginning with the 2007 planting season, most insecticide/fungicide combinations will carry the CruiserMaxx brand name followed by an appropriate crop descriptor for added brand clarity and simplicity.
based legal and compliance businesses are being aligned under the brand name Wolters Kluwer Law & Business.
Riccardi said it is especially important to understand the difference in dosing of generics versus brand name labels.
 
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