brand manager

Brand Manager

A marketer who takes steps to build brand awareness and eventually brand equity for its products. Brand managers market strategies to differentiate products through logos, catchphrases, symbols or even the name of the company itself, rather than through differences in quality or price. Brand management can increase the revenue potential for a product, and can ultimately increase the value of the company itself.

brand manager

see PRODUCT MANAGER.
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Auto Business News-June 24, 2013--Nissan launches 2013 Nissan Student Brand Manager programme(C)1994-2013 ENPublishing - http://www.
The SOJO Brand Manager Platform which illustrates SOJO connection activity and trends via a dashboard display.
Killian's is introducing bolder, modernized packaging that more prominently calls out its Irish heritage," said Katie Cowan, Killian's brand manager.
Dani Coombe, previously brand manager for Elnett and L'Oreal kids, has been named brand manager and will oversee consumer and trade marketing activities.
Dimov started his career at Kamenitza in 2006 as brand manager for Kamenitza brand and was later promoted to brand manager for national brands before becoming marketing director in August 2010.
David Cowan, brand manager at Liverpool Volkswagen Van Centre, added: "This is a fantastic account win for the company and provides evidence of our excellent customer service standards.
Will Bales joins Improve as assistant brand manager from Grimsby-based Young's Seafood, where he was a marketing assistant.
The company, which is owned by Gruppo Campari, said that Jason Daniels is joining Skyy as senior brand manager from Constellation, where he was marketing director for its Clos du Bois wine range.
Brand manager Martin Donnelly said: "Our new location is conveniently situated close to a retail park and a Village leisure complex.
Brewer sa Brain & Co has appointed a brand manager for the first time since its founding in 1882.
The brand is never mentioned in the films, yet the five films provide "an experience for women that is richer than what can be achieved with traditional advertising" says Ricardo Martin, Sedal's brand manager in Argentina.
The post-emergent, broadleaf weed control market in corn is crowded and competitive," says Matt Comer, Callisto brand manager for NAFTA.