Brand Leader

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Brand Leader

The products in a certain sector of the economy that sell the most relative to competing products. For example, Pepsi and Coca-Cola are considered brand leaders among soft drink products because nearly all such products in the United States are produced by one or the other. Brand leaders generally have developed a great deal of brand loyalty from their customers.
References in periodicals archive ?
New Zealand and Australia supplying a host of vegetable products and ingredients to a top tier of food industry remanufacturers and marketing brand leaders.
Norris will also offer his thoughts on imagery trends, how companies are diluting their brands by unknowingly using the same images as their competitors, and provide focus to marketing and brand leaders on how imagery can make, or break, a brand.
Brand leaders were also 45 percent more likely to exceed their category averages in terms of advertising.
VIPdesk is the leading provider of virtual contact center and loyalty solutions for national brand leaders, providing premium customer experiences through our home-based Brand Ambassadors.
This is another example of Coinstar joining with brand leaders to bring value to our customers' store fronts and our shareholders," said Randy Fagundo, Coinstar, Inc.
He has worked with numerous international brand leaders in his over 30 years in marketing, advertising and promotions, including Procter & Gamble, Georgia Pacific, Quaker Oats, Beatrice Foods, Anheuser Busch, KAO Brands, Black & Decker, Coca-Cola, General Electric, GlaxoSmithKline and Valvoline.
is based in Pasadena, CA, and partners with brand leaders to make their products smarter by providing solutions for vision, autonomous navigation and intelligence.
Evolution Robotics is extremely excited about the growth of this industry and its partnerships with brand leaders in making robots smarter through advanced and cost-effective vision and navigation solutions.