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Brand Leader
(redirected from brand leaders)

   Also found in: Dictionary/thesaurus 0.01 sec.
Brand Leader
The products in a certain sector of the economy that sell the most relative to competing products. For example, Pepsi and Coca-Cola are considered brand leaders among soft drink products because nearly all such products in the United States are produced by one or the other. Brand leaders generally have developed a great deal of brand loyalty from their customers.


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Sum 41, Good Charlotte, Jimmy Eat World and NFG were brand leaders, all churning out pop songs dressed in tight guitar riffs and hummable hooks.
That ranks cumulative private label frozen pizza value fourth behind national brand leaders DiGiorno, at $434,094,528; Red Baron, $264,906,224; and Tombstone, $235,898,752.
The product joins the brand's organic Fruit Tumble and Fruit Jumble products, which are already brand leaders.
 
 
 
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