brand image


Also found in: Dictionary, Thesaurus, Medical, Legal.
Related to brand image: Brand equity

Brand

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.

brand image

the perceptions and beliefs held by consumers about a particular BRAND of GOOD or SERVICE which reinforce BRAND LOYALTY and encourage repeat purchases. The image may have been cultivated by media ADVERTISING, SALES PROMOTION and word-of-mouth recommendation by existing consumers.
References in periodicals archive ?
Subaru wins its first-ever Kelley Blue Book Brand Image Awards this year, being named Most Trusted Brand and Best Performance Brand with help from the highly rated Impreza, Outback, BRZ and Forester models.
7]: There is a significant relationship between brand image and perceived quality.
Second, they must be motivated to engage in the behaviors that are necessary to deliver the desired brand image to others.
We have worked within the Credit Union family for the past 16 years, helping single and multibranch credit unions further develop their business through the implementation of new brand image and member marketing programs as a result of many credit union mergers across the country," says Hewlett.
Implicit in all the above definitions is that brand image is a consumer-constructed notion of the brand.
The largest Japanese meat packer's brand image has been tarnished by a beef false-labeling scandal involving its wholly owned subsidiary, Nippon Food Inc.
SocialView helps marketers in industries including consumer goods, financial services, healthcare, and retail measure brand buzz and sentiment, factors influencing brand image and how this compares to competitors to uncover what's most important to their customers.
com) as the 'Best Value Brand' and 'Best Overall Brand' in Kelley Blue Book's 2015 Brand Image Awards, based on the company's Brand Watch(TM) study.
El Salvador-based airline TACA has introduced its new brand image and a series of new services, both in-flight and on the ground, during a ceremony at El Salvador International Airport.
The unique story about the discovery of Callisto provided a basis for the development of its distinguishing brand image," says Janet Dinsmore, Callisto communications manager.
has the exclusive authority to control the brand image and advertising," said Roger Eaton, KFC President.