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Brand |
Also found in: Dictionary/thesaurus, Medical, Legal, Wikipedia, Hutchinson | 0.03 sec. |
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Brand Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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Mazda continues to focus on strengthening its brand image and the further development of its sales network in Europe as key elements of the Mazda Momentum mid-term management plan. The Future brand image campaign that began in 2005 was designed to build the business and grow the New Holland brand, providing robust support to dealers across the country with a bold national campaign that signaled a dramatic departure from tradition. NAI Global found the answer via a customized solution encompassing products and services available through GBC Brand Image Solutions[TM]. |
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