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Brand Equity |
Also found in: Wikipedia, Hutchinson | 0.01 sec. |
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Brand Equity The value of brand recognition. Brand equity increases the value of an otherwise indistinguishable product. For example, consider two soft drinks that taste exactly the same. If one has a great deal of brand recognition, and the other does not, consumers will be more likely to buy the one they recognize. This increases the value of the drink with brand recognition in the minds of consumers. Brand equity is difficult to measure (as are all intangible assets), but is important in determining the value of a good or the company that produces that good. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| He explains how to master problems, develop teams, design strategies, build brand equity, manage people, and other tactics, using examples from Formula 1, NASCAR, the Indy 500, Toyota Racing Development, BMW, Chevrolet, and Enzo Ferrari, as well as those in the business world. Did you ever think why the company media representatives and the brand equity managers keep staking and lay emphasis about the essentiality of owning a professional logo design to march on? Small and large businesses alike know how important brand equity is in today''s overcrowded market. |
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