Building Brand Equity
and Consumer Trust Through Radical Transparency Practices
Thus, the aim of this research is to examine the mutual impact of traditional branding constructs (perceived brand quality and brand credibility) and the constructs of green branding (green brand perceived value and green brand image), brand equity
and subsequently its impact on the green purchase intention of the customer.
Keller attributes about [dollar]83 billion of that market valuation to intangible assets, and more specifically, to PepsiCo's brand equity
is, therefore, the value derived from the strength of a consumer's perception of the brand.
However, although the issues of brand loyalty and brand equity
have been extensively studied, several important aspects regarding the antecedents, mediators, and consequences of brand personality still require further clarification.
The aim of these researches to investigate how the dimensions of service quality affect the brand equity
in the fast food industry.
Capital One was named super regional bank brand of the year, with a double-digit increase in brand equity
The brand equity
is an asset which in its light the company can obtain many benefits and maintains the value of the company.
This paper evaluates the relationship between the marketing mix elements and the creation of brand equity
based on a conceptual framework defined from the state of the art marketing literature.
Tenders are invited for Appointment Of A Creative Agency For India Brand Equity
Foundation (Ibef) For The Campaign Of Brand India
This study aims is to understand and examine the customer based brand equity
of private sector universities in Pakistan.
Brand credibility has a positive and significant impact on brand attitude and customer-based brand equity
, and customer-based brand equity
and brand attitude have positive impacts on purchase intentions.