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Brainstorming

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Brainstorming
A usually informal meeting in which participants try to think of ideas to solve a problem or accomplish a goal. The idea behind brainstorming is to come up with as many suggestions as possible, in hopes that one of them will stand up to scrutiny and become the solution. Criticism is discouraged during brainstorming, and participants are encouraged to discuss unusual proposals and to build upon what others say. This is a common and useful way to solve problems both in business and in other situations.


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Brainstorming is an excellent and popular method for getting the creative juices and engaging those child-like centers of your brain that can still see fresh ways of doing old things.
Brainstorming was given its name by advertising executive Alex Osborn, who is generally credited with making it a popular technique in the 1940s.
EXECUTIVE SUMMARY * The PCAOB in 2007 raised concerns about accounting firms meeting the brainstorming mandates of SAS no.
 
 
 
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