Even some boomerangers
fight feeling sorry for themselves.
With house prices still out of reach for many, job security at an all-time low and the cost of living spiralling upwards a new phenomenon has emerged - the baby boomerangers
NEW YORK, June 2 /PRNewswire/ -- Luminosity Marketing, announces the release of its Boomerang Consumer Study, a research effort that analyzed the lifestyles, values and purchasing habits of a consumer group known as Boomerangers
need to adjust their lifestyle to their needs in order to meet their financial goals and leave the nest for good, says John C.
The rest were very poor players, being boomerangers
and spear throwers rather than cricketers .
Abbey's research also identified 440,000 Boomerangers
amongst 25 to 34-year-olds and a further 471,000 amongst 35 to 44-year-olds - totalling some two million Boomerangers
The group has dubbed this generation the baby boomerangers
because of their inability to leave home.
They're called Boomerangers
, and their number has remained pretty consistent since the dotcom bust, she says, a result of financial and social pressures unknown to previous generations.
The first, the Boomerangers
, was an S-2 Tracker squadron that served from 1961 until 1973.
are a drop in the bucket of unmarried 20- and 30-something consumers that support Starbucks, don't do much or any cooking, and have little to do with today's supermarkets.
Old Fellows), those born before 1935; the InBetweeners, those born between 1935 and 1947; the Rejectionists, those born between 1947 and 1954; the Hedonistic Traditionalists, those born between 1954 and 1967; and the Boomerangers
, those born after 1967.
in the study are college graduates, between the ages of 22 and 29 who are single, have full-time jobs and live at home with their parents.