Bookends

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Bookends

In advertising on television or radio, the practice of airing the same commercial twice, once at the beginning and once at the end of the commercial break. The idea behind using bookends is that doing so will help viewers recall the commercial and will therefore increase the likelihood that those viewers will buy the product.
References in periodicals archive ?
Metal bookends (4 5/8 x 5-inch) (available at office supply stores) Blocks of wood or wooden plaques (5 x 7-inch) Soft wood molding and small miter box Embellishments and letters for initials Marbleized paper or craft paper Mod Podge Hot glue gun and glue sticks 18Kt.
Bookend ads demonstrate how Premier looks for ways to get the most leverage out of broadcast ads--despite the fact that the bank does not have a large TV budget, says Steele, who has a background with a small advertising agency.
Photo: Slender bookend was made from a 1-by-4, the shelf from a 1-by-12.
The Bookend Trust is a not-for-profit organisation which aims to teach young Australians about caring for the environment and encourages them to dedicate careers to this cause.
In his critical epilogue to the collection, Robert Knapp provides an eloquent bookend to Bergeron's prologue by reminding readers that reading/writing is not the product of a "single institution or practice.
On Tuesday, November 1, two important and unique panel sessions bookend Dr.
The western portion of the site can now be seen as formally complete, with a tall cross-axial block terminating the southern end of the campus, responding to the mass of the existing Saarinen-like bookend to the north.
With "Slippery When Wet" originally issued in 1986 and Bon Jovi debuting its latest album, "Have A Nice Day" -- also on September 20 -- the albums bookend nearly 20 years of a truly epic career in rock.
contingent, Alabama mountain boy Norman has been acoustically celebrating the Southern music heritage for decades on his own and with his cello-sawing wife (his first solo album was called ``Home in Sulphur Springs,'' and this is an intentional bookend project for an act that's thinking of retiring).
In #2-1973, two white areas bookend a dual stripe of black and marine green, blunt and inevitable.
The two sideshow acts become bookend metaphors for womanhood: Unicom Woman is the ideal, compared to Lena Horne (although others say "that even if she a real Unicorn Woman, she still a fake one, just by virtue of being colored").
Hermits Rest (1909): This jumble of boulders at the western end of South Rim provides a Colter bookend to the Desert View Watchtower in the east.