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book building |
Also found in: Wikipedia | 0.03 sec. |
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Book Building The process by which an underwriter attempts to determine at what price to offer an IPO based on demand from institutional investors. Notes: An underwriter "builds a book" by accepting orders from fund managers indicating the number of shares they desire and the price they are willing to pay.
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Terry Ulick's book Building a Digital Entertainment Network (Que; $24. He explores the principles of successful branding in his book Building a Brand That Matters: Helping Colleges and Universities Capitalize on the Four Essential Elements of a Brock-Buster Brand, available from Strategy Publishing (www. are contributors to the new book Building Security: Handbook for Architectural Planning & Design by Barbara A. |
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