In the broadest sense, blogs
can range from someone's navel-gazing musings about intimate personal details to literary, political and social commentary on a variety of events and subjects.
Others discover blogs
while using search engines to find information.
At the time this article is being written, the Expo is still over a month away, but the blog
has been in existence for almost two months.
BESIDES HELPING TO PUBLICIZE A FIRM and showcase its niche specialties, blogs
can allow everyone in the firm to share information quickly or to track sales leads.
One big advantage of blogs
, according to Chaney, is that having one can help pull traffic to your website.
Blogging recently made the leap to the business world, as evidenced by the two-day ClickZ Weblog Business Strategies Conference & Expo, aimed at medium to large enterprises, and the Harvard University-funded Blogs
at Harvard Initiative, designed to teach faculty and students how to create and manage Web logs.
Always send the alert to your regular email lists as well--since just putting in onto an unknown blog
will usually not get any readers.
True, CEO-written blogs
could make for terrific reading.
Accenture says blogs
are an interactive website that allows the owner to publish ideas and information.
are used to exchange information and ideas, in addition to being good search engine marketing devices, brand-building devices and niche builders.
and Written Business Communication Courses: A Perfect Union.
have traditionally been the domain of the amateur journalist and the high tech crowd, but in the last year or two they have become more popular as a legitimate business tool.