Black and White

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Black and White

Describing an advertisement, especially one containing pictures, that lacks any color other than black and white. Because colors are more expensive than black ink on white paper, and because they are less likely to attract attention, black and white advertisements are comparatively inexpensive.
References in periodicals archive ?
She says that black-and-white photography is such a classic look that it needs a clean interior where the colors are in the fabric and there aren't a lot of trims or accessories.
And if you want a personal touch, putting yourself in black-and-white glamour photos is simpler.
You can shoot in color, then look at it in black-and-white to see which way you want it,'' says Woodland Hills photographer Paul Jonason.
Music and black-and-white photography are both powerful forms of expression for young people," said Jack Gannon, Vice President of Marketing, House of Blues.
Specifically, the campaign is designed to engage hip, trendy music lovers in black-and-white photography via pre-promotion events, sampling, interactive online activity, retail marketing and on-site photo opportunities at each live concert.