sweetener

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Sweetener

A feature of a security that makes it more attractive to potential purchasers.

Sweetener

An extra incentive to encourage investors to buy a bond or preferred stock. For example, a bond may include a right to buy common stock in the issuer for 10% below its market value. A sweetener is designed to help sell securities. It is also called a kicker, a wrinkle, or bells and whistles.

sweetener

An addition to a security that makes it more appealing to investors. One popular sweetener is the addition of warrants (options to buy stock) to a bond in order to make the bond marketable with a lower interest cost.

sweetener

Something extra included in a transaction to make it more palatable to the other side. For example,Farmer Brown might agree to mow the fields for 5 years if Roberta Rider agrees to buy 10 acres of his land for a horse farm.