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1. To negotiate. For example, if the asking price for a house is $300,000 and a potential buyer does not want to pay that much, he may bargain with the seller to lower the price to $280,000.

2. A purchase with a price lower than fair market value, or at least lower than competitors' prices.


  1. the sale of a product at a cut price as a means of promoting sales of the product. See SALES PROMOTION.
  2. the sale or purchase of a FINANCIAL SECURITY on the STOCK MARKET.