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Bancassurance
(redirected from bankassurers)

   Also found in: Dictionary/thesaurus, Wikipedia 0.01 sec.
Bancassurance
Insurance provided by a bank. For example, a bank could offer life insurance in addition to its savings, loan, and investment services. Proponents argue that bancassurance can streamline internal and government regulations. For example, a bank offering a mortgage may require borrowers to buy homeowners insurance; if bancassurance is available, the borrower could purchase a policy directly from the bank without needing to shop around. However, bancassurance is somewhat controversial; critics contend that allowing banks to sell insurance gives them too much control over the financial services sector. As a result, some countries prohibit it. The United States has allowed it since the passage of the Gramm-Leach-Bliley Act.


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Standard & Poor's views CGU France as well-positioned to compete with both traditional composite insurers and bankassurers, thanks to its multidistribution strategy through tied agents; brokers; a salaried salesforce; and direct-insurance subsidiary Eurofil (not rated), which set up early this year France's first insurance Web site.
As a result, Standard & Poor's believes that Skandia is constrained as it increasingly competes with banks and bankassurers for a share of the growing Nordic life and savings market.
 
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