Bait and Switch Pricing

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Bait and Switch Pricing

A practice in which a retailer advertises exceptionally low prices for its products to attract customers and, later, when the customer asks, claims the products are out of stock or unavailable for some other reason. This forces the customer either to leave or to pay higher prices. Because this is considered an unfair business practice, bait and switch pricing is illegal. The advertisements promoting these artificially low prices are called bait ads.
References in periodicals archive ?
Rather, the covers are among a number of handy devices for use in a kind of emotional bait and switch.
Critically reworking canonical images, the postmodern bait and switch foregrounds thorny concepts of authorship and identity, encouraging a reconsideration of source material, as well as querying crucial factors behind the surfaces of these masterpieces and even their status as such.