Baby Boomers

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Related to baby boomer: Generation Y

Baby Boomers

A generation of children born in the years following World War II. While there is debate about the years in which baby boomers were born, the U.S. Census Bureau defines the generation as being born between 1946 and 1964. The baby boomer generation was one of the largest in U.S. history and had a significant cultural and economic impact. Their impact on American social programs like Social Security and Medicare is expected to increase significantly as they retire in larger numbers.
References in periodicals archive ?
More millennials have a written cyberattack response plan in place (42 percent), versus Generation X (17 percent) or baby boomers (12 percent).
Part of the reason for this is that the sweet spot for marketers has always been consumers in the 18- to 49-year-old range, and Baby Boomers--who range in age from 52 to 70--fall outside of that demographic, explains Anne-Marie Kovacs, principal and chief marketing officer at Boombox Networks, a Chicago-based marketing agency dedicated exclusively to Baby Boomers.
Older Baby Boomers Close the Engagement Gap With Traditionalists
The baby boomers owe a big debt of gratitude to the parents and grandparents--who we haven't given enough credit to anyway--for giving us another generation.
Health care is another issue that is causing many baby boomers to delay retirement, Glickstein adds, especially for those who are under the age of 65 and not yet eligible for Medicare.
The most shocking aspect of the GAO report is how many baby boomers have little or no retirement savings.
Baby boomers will continue to shape everything with which they come into contact, especially their work and leisure activities, and employee benefits will play an important part in this in coming years.
To date, the financial services industry has largely responded to the baby boomer market by offering variations of conventional products and solutions.
The proportion of seniors will continue to grow for the next 25 years--until the last baby boomer hits 65.
6) This is sobering for a Baby boomer physician who may feel an ATM card is high tech