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Churn Rate |
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Churn Rate The percentage of subscribers to a service that discontinue their subscription to that service in a given time period. In order for a company to expand its clientele, its growth rate (i.e. its number of new customers) must exceed its churn rate. Notes: For example, if 1 out of every 20 subscribers to a high-speed Internet connection discontinued his or her connection every year, the churn rate for that Internet provider would be 5%. Churn rate is an important consideration in the telephone and cell phone services industry. In many geographical areas, several companies are competing for customers, making it easy for people to transfer from one provider to another. |
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? Mentioned in | ? References in periodicals archive | |
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| ``Unfortunately, we have encountered a higher attrition rate than we wish to have experienced, and we're having a difficult time right now finding qualified candidates compatible with the nature of police work. Mentorship programs have reduced the attrition rate of teachers who leave the field within their first five years of teaching from 30 percent to 5 percent in several major school districts, according to the authors. Nurses are constantly resigning, and rates of attrition have accelerated, with last year's 12% attrition rate projected to rise to 31% this year, Ms Duff said. |
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attrition rate
