Attitude

(redirected from attitudinal)
Also found in: Dictionary, Thesaurus, Medical, Legal, Idioms, Encyclopedia, Wikipedia.

Attitude

A subjective measure of how one or more persons feel about an event, person, or object. Marketers attempt to measure attitudes of consumers to determine the products they may buy. Likewise, analysts measure investor attitudes to estimate future market movements. See also: Sentiment indicator, Behavioral economics.
References in periodicals archive ?
We believe that BAR is the future of in-depth consumer research because our expertise with consumer purchase behavior has now been linked with the expertise of Alliance Research and its attitudinal capabilities.
has already developed a suite of proprietary techniques to improve on traditional attitudinal research methods through the application of emerging technologies.
Another research question concerned attitude: Will underachieving, chronically misbehaving students demonstrate a significant attitudinal preference toward learning-style congruent treatments as compared to traditional treatments
Online survey tools can provide the sample size researchers demand for statistically accurate studies, but don't capture the behavior behind the consumer attitudinal data.
It was a pioneer in the field of political media consulting, and has since broadened its mission to provide attitudinal research, strategic planning and communications services to a wide range of clients in the public and private sectors in the U.
iPerceptions is one of North America's leading web-focused attitudinal analytics providers.
Students who participated in the interact-based course had lower attitudinal levels on the research factors of "teaching and learning" and "satisfaction" than those who participated in the traditional lecture-based course in both "before" and "after" evaluations.
Jack's co-stars - Wendell Pierce and Chris Elliott (who's always been more an attitudinal presence than a viable actor) - likewise, have been recast in more standard, sitcom-y terms.
today introduced Y*Base, a ground-breaking set of attitudinal data elements that can be appended to a company's customer or prospect file to understand the "why" behind customer response and spending.
Tonight's premiere of ``Grosse Pointe'' offers a couple of obvious allusions to past Star turns, from the egomaniacal harridan playing the sweet heroine when she's not back-stabbing her colleagues (think Shannen Doherty before her attitudinal rehab on the WB's ``Charmed'') and the follicly impaired actor playing a teen (think Luke Perry).
The task force will identify and explore solutions to technical, political and attitudinal obstacles to the development of state-based health information systems that ensures regional interoperability while maintaining the privacy and security of patient information.
AttitudeLink(TM) to segment consumers along attitudinal dimensions;

Full browser ?