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asset play

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Asset play
A company with assets that are not believed to be accurately reflected in its stock price, making it an attractive buy or play.

asset play
A stock with a market price considerably lower than the value of the firm's assets on a per-share basis. For example, a paper company may operate in an extremely competitive market and earn minimal profits. However, a financial analyst may believe investors are concentrating on poor earnings and are pricing the stock in a manner that does not consider extensive and valuable timber and real estate holdings and thus does not reflect the stock's current market price. Thus, the stock is an asset play.


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The acquisition was not made as a "complete turn around of an asset", as would have been the case in the past, when there was the ability to source a different type of an asset play and hence a higher return.
Bowles: We have for a long time owned Time Warner because we think that is a good asset play.
Some say Republic is an asset play, due to the library.
 
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