Alliance


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Alliance

An agreement between two or more companies to cooperate on a project or in business generally. For example, two companies may agree not to compete in certain areas or to honor each other's coupons or other marketing promotions. An alliance can provide a strategic advantage for both companies, though it is illegal if it is deemed to be collusion.
References in periodicals archive ?
The Alliance has replaced its head, Sonia Hernandez, with former LAUSD principal Howard Lappin of Northridge, who was credited with transforming Foshay Learning Center into an inner-city success story.
Less than 24 hours after the World Trade Center and Pentagon were hit, the NATO Alliance, for the first time in history, invoked Article 5 - the collective defense provision of the 1949 NATO Treaty.
The first question is whether the alliance is flying where I want to go.
Each member of an alliance should be careful not to train the other member so well that its management knows the business and no longer needs the partner, he said.
The specific incentive to form an alliance in Minnesota was the state's new Senior Health Options plan, which in essence pulls together all Medicaid/Medicare long-term care funding into a managed care capitation, under contract with HMOs and horizontal provider groupings called Community Integrated Service Networks (CISNs).
We anticipate our first product from the alliance in the mid-1990s.
Typical issues involve control, the shifting balance of power within an alliance, and the fear of losing competitive advantage.
Although alliance relationships have long been a familiar feature of the software ecosystem, there is surprisingly little understanding of what contractual provisions are essential to make the relationship function optimally.
Independent alliance associations are a formal to informal mix of CPAs and/or other professionals that cross-refer clients or solve other service problems for them.
Nursing Homes managing editor Laura Bruck spoke with Schutt about the formation and operation of the Alliance and what such an arrangement means to its member agencies and the recipients of the services they provide.
SAN FRANCISCO -- The Association of Strategic Alliance Professionals (ASAP) today named the Northwest Airlines and KLM Royal Dutch Airlines transatlantic joint venture as recipient of its global 2007 ASAP Individual Alliance Excellence Award.