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Agate Line

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Agate Line
In newspapers and magazines, an area of space used to measure the size of classified ads and some other advertisements. An agate line is one column inch wide and one-fourteenth of an inch high.


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How do you standardize an industry that varies its paper sizes from five column widths to eight column widths, and has everything from 174 agate lines to 305 agate lines?
By cutting a page into nine-column agate lines, a newspaper could charge triple or quadruple the rate for an open page.
When Robinson won his 315th game, on September 29, 1984, thereby surpassing Amos Alonzo Stagg's 314 mark, the legend and his school became more than an agate line on a number of sports pages.
 
 
 
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