after-sales service


Also found in: Dictionary, Acronyms.
Related to after-sales service: Customer Care

After-Sales Service

Any assistance a seller provides a buyer after a good or service is sold. For example, a car dealer may offer free or discounted service on a car for a year after purchase. Likewise, a computer manufacturer may offer free technical support to customers. After-sales services are important to building brand loyalty and generating repeat customers.

after-sales service

back-up services and facilities provided by the suppliers of goods and services to their customers. After-sales service can include free maintenance and repairs, a telephone service for dealing with customers' queries, and an express PARTS delivery service. An after-sales service is an important part of the MARKETING MIX, serving to enhance customer loyalty and provide valuable feedback about its goods and services. See CUSTOMER SERVICES, GUARANTEE, REPLACEMENT PARTS.

after-sales service

the provision of back-up facilities by a supplier or his agent to a customer after he has purchased the product. After-sales service includes the replacement of faulty products or parts and the repair and maintenance of the product on a regular basis. These services are often provided free of charge for a limited period of time through formal guarantees of product quality and performance, and thereafter, for a modest fee, as a means of securing continuing customer goodwill. After-sales service is thus an important part of competitive strategy. See PRODUCT DIFFERENTIATION.
References in periodicals archive ?
After-sales service, therefore, should be an integral part of the sales strategy of a brand.
In addition to the aforementioned new vehicle sales and after-sales service business, MMC, MC, YSH and FMI are discussing additional possibilities for mutual cooperation in Myanmar in the future, including local production.
After-sales service staff interact directly with customers, and their technical and communication skills contribute greatly to ensuring customer confidence and satisfaction.
The value includes direct sales, spare parts and accessories, and after-sales services, said the experts.
On this conference, CCID Consulting releases 2008 Annual Report on China's Mobile Phone After-sales Service Industrial Development.
Head of Iran-Khodro car manufacturing company Javad Najmeddin said, "ISACO had been voted the first after-sales service company among "grade B" companies for the past three years in a row".
The new Segment Two campaign by ZTC offers after-sales service to old models of Mercedes-Benz cars, including the S-Class of year models 1998-2005, E-Class from 2002-2009 and C-Class of year model 2000-2007.
Producing 200,000 cars in 2011 that counts for ten percent of the car production in Russian market, this holding company runs 130 dealers and sales and after-sales service centers in Russia.
Yaser A Qader Saeed, Motor City general manager, said: "We, at Motor City, seek to provide the best value added offers and highest levels of after-sales service.
Contract notice: After-sales service of multi-conveyors, light armored (mtlb).
For this purpose, IKCO has organized Quality Improvement and After-sales Service Supreme Committee that consists of five sub-committees.
After-sales service and maintenance, including conducting annual technical inspection, diagnosis, repair, supply and installation of spare parts, tires and accessories for motor vehicles owned by "South-Central State enterprise" town.