Affinity Card

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Affinity Card

A credit card or debit card co-issued by a bank and another organization. The other organization's logo appears on the card. For example, one may have an affinity card with one's favorite hockey team's mascot on it. It may also have awards attached to it; for example, one may build up points toward box seats at a hockey game. The idea behind the affinity card is to encourage people to sign up for credit cards from banks offering certain affinities.
References in periodicals archive ?
Credit, charge and store cards in circulation segmented by mono-branded, co-branded and affinity cards and by card brand / network, 2012 (table)
Beneficial has also set up one of the quirkier affinity cards, for the Maharishi School of the Age of Enlightenment.
market for co-branded and affinity cards, including key players, a survey of recent and ongoing litigation and regulations, market share of major issuers, as well as leading growth and marketing trends.
Our Affinity Card Program allows us to introduce to a vast consumer base, at a grass roots level, the benefits offered through our debit and stored value card and platform.
MBNA looks to complement its affinity marketing approach with the introduction of enhanced American Express products targeted to its core high-spending affinity card members.
In the course of the evolution of our company we had the foresight to develop this patent which applies to many of the thousands of retailers of Gift Card, Phone Card and Affinity Card applications presently being utilized across the country.
Pele has made over 150 appearances worldwide in six regions on behalf of the company, helping spur the issuance of more than 2 million FIFA World Cup-themed affinity cards bearing his likeness.
Affinity cards were then successfully test-marketed in approximately 800 banking centers before the nationwide rollout in July.
In addition, NHL-themed cardholder promotions will be implemented throughout North America, and official NHL affinity cards will continue to be issued by MasterCard and MBNA.
The purpose of the agreement will be twofold; to co-market bank credit cards, private label credit cards, and affinity cards using the Return Assured, Return Seal of Approval; and to act on a sales program focused on signing up merchants by leveraging Dimac Direct's relationships with Fortune 500 direct marketers.
com purchases made with the Discover Educators, Doctors, Finance Professionals, Attorneys, Family and Internet Affinity Cards.