Everyone who buys a Kapital Bank Affinity card
will make his contribution to saving the life of thalassemia-affected children.
A charity participating in an affinity card
program also often receives cash payments based upon new customer signup fees or annual customer renewal fees.
8 million affinity cards
issued in the UK last year.
9 per cent, affinity cards
don't tend to give users a great deal either.
There is usually a direct relationship between the use of the card and the popularity of the redemption awards offered by the affinity card
MBNA issues its own card and cards for Abbey, Alliance & Leicester and Virgin as well as affinity cards
The 62-year-old's face appears on nearly two million MasterCard affinity cards
and he regularly features in adverts for the company.
Banks are launching affinity cards
- credit cards which reflect the user's likes and hobbies.
After a successful rollout, MBNA quickly added affinity cards
to its line of products.
are credit cards that pay a royalty to the charity or club linked to them.
For many groups, especially non-profits, "the real benefits of affinity cards
are the opportunity to generate revenue as well as add value to their membership base," says Bill Nutting, EVP, Partnership Marketing, First USA.
3 percent--said interest rate decreases don't influence a customer's decision to pay with bank or affinity cards