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Affinity Card

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Affinity Card
A credit card or debit card co-issued by a bank and another organization. The other organization's logo appears on the card. For example, one may have an affinity card with one's favorite hockey team's mascot on it. It may also have awards attached to it; for example, one may build up points toward box seats at a hockey game. The idea behind the affinity card is to encourage people to sign up for credit cards from banks offering certain affinities.


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The company became the foundation for Bank of America's affinity card issuing subsidiary, FIA Card Services.
Sheffield United own several clubs worldwide and have asked Indigo to develop an affinity card programme for one of their European clubs.
8m affinity cards issued in the UK last year - 8% more than in 2006.
 
 
 
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