advertising objective

advertising objective

the goal of ADVERTISING which can be stated in qualitative terms such as increasing consumers' awareness of a particular BRAND of good or service or the company itself. Alternatively, the objective may be operationalized as a specific target such as increasing the SALES/MARKET SHARE of a product by x% over a one-year period.
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Our advertising objective now is to build the Progressive brand in consumers minds.
As a result, except for the advertising objective and main message, all other advertising elements such as positioning, target audience, creative execution, use a different strategy from that of their home market.
An operational advertising objective for a given CPA firm might be stated in the following manner:
That question boils down to whether focusing on the desirable characteristics of a company-including, but not limited to its patriotism--is a better advertising objective than focusing on desirable characteristics of the branded goods or services the company markets.
Thus, the statement of the advertising objective had to make it clear:
It teaches how to use all these tools to create definitive advertising objectives, and shows how copywriters can create brands by telling stories and using powerful, original writings to highlight the entire creative process that is advertising.
Advertising objectives are the communication tasks to be accomplished with specific customers that a company is trying to reach during a particular time frame.
The debate as to whether or not advertising likeability is important to the achievement of advertising objectives is ongoing among practitioners and academics.
Advertising objectives can be classified according to whether their aim is to inform, persuade, remind or reinforce.
We hope that, as awareness of Net Advantage's services increases, more and more advertisers will utilize e-marketing to achieve their advertising objectives.
I think that Internet advertising can be a very smart vehicle for a company depending on what they're advertising objectives are.
The agency has input in terms of drawing intermediate plans and making recommendations about communication and advertising objectives.

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